Company G Marketing Plan Essay Example | Topics and Well Written Essays - 2500 words

Company G Marketing Plan - Essay ExampleThe growth is primarily a port up to(p) Global Positioning System (GPS) fraud, which provides the information in real-life three dimensional graphics providing raise user experience, and is much easier to use than similar conventional devices. The interactive touch screen provides a exposure game arcade feel, which is closer to real-life than any other similar mathematical product. The device lav be attach on the driver dashboard of a car. Unlike conventional GPS devices, this appliance leave alone be able to retrieve map information even when surrounded by tall buildings during city driving.There will be several add-on optional features to make it a convergence device. It can be liberal easily from the car, and can be synchronized with the users home/ office computer. As a safety measure, the device can be used as an internet browser only when it is removed from its dock on the car dashboard. It uses a revolutionary receiving set tec hnology to download internet content at a speed three times higher than other conventional devices, and can be used for vie songs in the car as strong. It can communicate with other devices using Bluetooth and infr atomic number 18d technologies to transfer content. Users can subscribe to on situation services, which will change them to search and find any geographic location online (e.g., restaurant).The product line has bee... It can communicate with other devices using Bluetooth and infrared technologies to transfer content. Users can subscribe to online services, which will enable them to search and find any geographic location online (e.g., restaurant).The product line has been developed by the product designers as a sleek elegant device in twin-tone colors available in black-red, blue-white, and black-yellow combinations. The product line has been christened by the marketing team as Rubicon.The product features and benefits are given in the table below.Table 2-1Features & B enefitsFeaturesBenefits3-D visuals with real-life feelEasier navigabilityTwin tone metallic colorElegant olfaction enhancing buyer satisfactionThree color choicesWill match most car interiorsFaster wirelessNo breaking of images and songs during travelOnline song availabilityLatest song downloadsInternet availability development on the moveInteractive touch screenEasier usage during drivingBetter signal freighter navigate even when surrounded by tall buildings inside the cityDistributionThe company shortly has a wide dealer network. Its existing products are distributed with small retail shops as well as large chains of retail shops. Its distribution network also includes specialty retail shops (electronics shops). The products are also available online through various dealer websites.The existing distribution will be through companys existing distribution network. Additional specialty retails shops (automobile accessories) shall be added to the network for this product. Direct sal es efforts shall be undertaken to carry through penetration in the car rental industry, and in the Original Equipment Manufacturer (OEM) industry. PriceRubicon shall be priced at a premium to the existing